Design Work

Design work is fun, it really takes your creativity to the next level. There are a whole lot of problems to solve when working with designs and every past experience, creative encounter and image seen, gets flicked through your thoughts. Magically a solution comes to the front of your mind and away you go. You sketch out your design concepts as fast as you can to get all your ideas out before they pass. Next you arrange your ideas to find the best and most useable ones.

This design has been made for the BOP NZ Dairy Industry Awards, this award is like the farming equivalent of the Grammys, almost complete with red carpet. My design had to fit the brief using the kiwiana theme and to celebrate dairy farming. I had fun using my sense of humour and added words to all the kiwi, local and farming icons.

Dinning tables came alive with Kiwi birds and fairy lights, positioned on slices of natural timber sourced from our farm. The place matts brought a simile to peoples faces as they sat down to eat.